Fashion

UK consumer confidence improves but stays negative overall

The regular monthly report from GfK showed an increase in four of the five measures on which it bases its index. But while the overall score was up two points compared to June, it was down one point year-on-year, not exactly showing consumers in an upbeat mood.Their view of their personal financial situation over the last 12 months improved by two points compared to June to +1, which is the same as it was in July last year. And they seem to be quite upbeat about their personal financial situation over the next 12 months, despite Brexit-linked warnings of an oncoming recession. That particular measure rose five points month-on-month to +7, again, the same level as July 2018.

Their view of the wider economic situation of the country seems to be more pessimistic however. It remained at -32 for July, the same as it had been in June and four points lower than July last year. And they think the wider economic situation in the 12 months ahead will stay shaky. That measure was at -32, only marginally better than the -33 last month and much worse than the -26 of July 2018.What does this mean in terms of the major purchase index? Well, perhaps consumers have just become fed up of waiting to spend their cash, but they seem quite positive on splashing out. The index was at +6 for July, up from +4 in June and -2 last July.Joe Staton, Client Strategy Director at GfK, said: “Pre-Brexit consumers are marginally more bullish this month with improvements in levels of confidence across most measures. Although it’s too soon to judge any impact of a post-Boris bounce, we can report a boost in attitudes to our personal financial situation in the face of low interest rates and day-to-day inflation, a buoyant labour market and growth in real wages. “This confidence is further reflected in a six-point jump in the Major Purchase Index. This mirrors the ongoing resilience in consumer spending, a key driver of economic growth and stable retail sales figures. Consumers have generally been less affected by Brexit uncertainties than business since the referendum. However, the coming months to the October 31 departure date will test the strength of this confidence. Will consumers greet the Halloween Brexit deadline with hurrahs or howls?”

Related Posts

China’s V-Grass to buy Korean youth fashion brand Teenie Weenie for nearly $900 million

E-Land, South Korea’s biggest apparel retailer, said on Friday it expected to close the sale of its Teenie Weenie business for around 1 trillion won by the year-end….

Dormant stocks- Evolution and limits of the unused materials market

Buried treasure can be found in the warehouses of fashion brands and major maisons. Materials laid aside during a collection’s preparation, or because of a change in strategy,…

Manchester start-up creates fashion hub for early-stage entrepreneurs

It was founded by former Manchester Metropolitan University senior lecturers Caroline Herz and Georgina Housley, who told BusinessLive they aim to re-establish ‘slow fashion’ in the city that…

UK consumers return to shopping after snowy start to 2018, sales beat forecast

Retail sales volumes rose by 1.6 percent from March, the Office for National Statistics said, well above the median forecast for a monthly 0.7 percent increase in a…

UK consumer confidence ‘improves’ but stays near historic lows

GfK released its latest Covid-19 flash report on Friday based on data gathered between June 18 and June 26, which includes the week in which stores in England…